Our eight fatal errors in high performance beer

Following are the eight fatal mistakes of the field experiment of high performance beers over many years.

If you want to know the differences in characteristics of particular beers, but choose not to finish the whole project, the “Did Not Finish” tag provides you with the information to easily identify which beer you really did not finish.

In addition to the technical subjects, the field experiment can be reviewed and measured to gain more understanding of factors that impact the “Did Not Finish”. Also, this application of “Did Not Finish” is beneficial to take the time to fill out the review with as much information as possible, and to share the information with colleagues to enable all of you to clearly identify which beers deserve our attention in going forward.


Humans make the mistakes of only 10 percent of the time in a year (1/3), which suggests that as a field experiment group we should do fine, at least 80 percent of the time. But the real magic happens when we have a few more “Did Not Finish” attempts, and some failures. We often notice that each of us has taken the time to agree on whether each category of beer was enjoyable or not, but to play along. Our observations suggest that alcohol flavors and aromas are often more important than the actual taste and texture of the beer. For example, we do not notice in the current examination how much bitterness or alcohol levels occur in certain beers (e.g., Cascade Pale Ale or Allagash White). But, a good employee could discuss this issue when a beer is a big fail. Just your observation on the taste and/or the ingredients of a failed beer has more impact than your stated opinion on the four or five other beers you have sampled. The lesson we learned is that “I don’t know” does not always mean “No”.


The evaluation of certain beers overnight does not provide the results on which you are dependent (e.g., a history of a beer when new drinkers start to rate it) and it may provide false readings which can lead to misinterpretation. They can lead to social ridicule and encourage other people to punish the individual who did not finish (like the parents who always fail to drink their part on “adult beverage nights”).


In order to help our fellow participants in the field experiment to better understand the impact of alcohol, the “Did Not Finish” is not an indicator of an individual’s work ethic or physical strength. If something is not enjoyable, if it does not taste good, then other factors such as to do’s, not doing’s and the tendency to create a messy, defecatory surface must be taken into account. These elements affect our ability to finish the beer. No alcohol can change the consumption rate of Alcoholics Anonymous or the ability of a smoker to quit smoking, but alcohol may affect the consumption rate in a different way, according to scientists.


There is no way to measure the effect that entertainment has on the viewing of a beer. If you spent 30 minutes watching one type of beer that was enjoyable and an entirely different type of beer that was not enjoyable, you would not see a marked difference in enjoyment. But, if you had a whole evening of entertaining, it might take the fun out of your evening, leading to a “Did Not Finish”.


Part of the object of a beer experiment is to create a diverse group of volunteers. While the selection of the group members is a valid element in the study, the experiment cannot measure the diversity of the chosen group members. It is possible that several members of the experiment might respond to the same experimenter, thereby obscuring this factor. As such, the “Did Not Finish” should be added only when all of the participants have been given a chance to participate in the experiment.

Time and materials are limited, so you should not contact Dr. Vonjkan either before the first Field Experiment of 2016-17, or after the second Field Experiment of 2016-17 to request more time to complete the experiment.

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