Carnegie Hall launches new subscription-based music service

Public subscription platform to stream pop music, classical and jazz concerts by subscription or à la carte

New York’s Carnegie Hall is launching an on-demand video subscription platform, just a year after it unveiled the world’s most expensive subscription plan.

The subscription to the music venue’s new digital platform, which starts at $79 (£59), will provide the venue’s more than 4,000 concerts a year, selected from its vast archives and held at all five of its domestic and international venues, including the original space in New York and its newest home in the San Francisco Bay Area.

Recorders of Carnegie Hall’s 225-year history and the hall’s founders in New York. Photograph: Mark Lavie/Getty Images

The new platform is also tied to subscribers’ membership of the Princeton Settlement, a social service program that provides after-school music programs to at-risk children in eight low-income neighborhoods.

The subscription service runs without live performance fees for the first 15 weeks. Subscribers will also gain access to Carnegie Hall’s best-selling “stays”, such as the recording of Hallé’s cantata and recording of Leontyne Price and Peter Gabriel’s collaboration for the Jerusalem Symphony Orchestra, as well as its collections of videos of exclusive performances that the concerts’ orchestras and orchestras in other cities contribute to the archive.

“Carnegie Hall’s mission, like ours, is to help everyone discover and experience the world’s most important musical talent, and now our performances can be accessed wherever and whenever they want,” said Jordan Roth, the music venue’s president and CEO.

The subscription service will be guided by Michael Mauriello, who has been appointed Carnegie Hall’s global head of content and the new Carnegie Hall Artistic Advisory Board, comprised of 18 nationally prominent music educators and performers.

According to the Carnegie Hall website, the institution aims to be “fueled by new and original video programming, celebrating music and artists, and enriching the lives of its audience – now and into the future”.

Michael Mauriello has been appointed Carnegie Hall’s global head of content and the new Carnegie Hall Artistic Advisory Board. Photograph: Jon Elswick/AP

The plan already has a presence on YouTube, where a series of “carnegiegrammed” videos are available under a section called CarnegieHallCulture.

The creative venture marks a new phase in the venue’s involvement in more digital projects in the coming months. Earlier this year it announced a partnership with Livestream that will enable live broadcasts from the venue to be made available to Livestream’s user base of 25 million.

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