It’s like spending a trip to the grocery store, minus the to-get-to-it list.
Toronto-based pot startup Tokyo Smoke has partnered with Uber Eats to launch the first pan-Canadian delivery of cannabis-infused food and drinks.
The service, available to Canadians north of the border, means riders in Toronto, Ottawa, Montreal and Vancouver will be able to get down to the bite with an Uber Eats order from Tokyo Smoke restaurants, including award-winning plant-based eateries that have locations in Washington.
To be clear, this is not the legal weed-infused food you’ll find in restaurants in other parts of the country. These Uber Eats orders are for non-medicated items, such as sushi and tempura-fried chicken wings, which have been infused with real weed in order to make them more flavorful. There is no street marijuana or edibles.
The launch, which starts Monday, May 6, in all nine of the Toronto-area cities served by Uber Eats, comes as Canada is setting up its framework for marijuana legalization. The Trudeau government’s new laws will officially go into effect on Oct. 17, according to The Canadian Press.
Starting Oct. 17, any adult in Canada aged 18 and over can buy the plant and the marijuana’s non-marijuana cannabis edibles, concentrates and vaping products.
These types of product will be regulated by Health Canada and are already being sold in the U.S. with notable exceptions in Alaska, Colorado, Oregon, Washington and D.C.
Uber Eats, which is the subsidiary of food delivery company Uber Technologies Inc., currently operates in 5,500 cities and 20 countries. The delivery service offers around 20 million products from 40,000 restaurants, according to a press release on the partnership.
“At Uber Eats, we know how much people love to snack on really good quality food,” Travis Katz, the CEO of Uber Eats, said in a statement. “This partnership will deliver a consistent selection of craveable, completely non-edible food for people in the airport, town center or the office. It’s just the right size for everyone.”
For now, the Toronto-based restaurant chain will not offer the products during this pilot, and the test will launch in order to find out how Canada’s vast geography impacts deliveries. Tokyo Smoke does not intend to install a brick-and-mortar restaurant in Canada.
Katz previously told Bloomberg that expanding the brand to U.S. cities is the firm’s long-term goal. “We have a partner in place who’s going to test all different cities, which makes sense to us, because it makes sense to test in Canada too,” he said.
Uber Eats, like other delivery services, has the opportunity to make money if it can establish itself as the exclusive delivery service for marijuana products, which is becoming a hotly anticipated new industry. One-fourth of Americans, according to one estimate, will consume marijuana at least once by 2020.
Uber Eats is not the only startup to market and sell marijuana products through its service. Other companies, such as Sprig and Postmates, have already launched offerings of pot-infused edibles. Sprig, a spinoff of the kit-based meal delivery company Purple Carrot, lets cooks cook cannabis with its “Love Sauce,” which was designed to mimic the taste of coffee. The company takes a percentage of all food sales for its products.
Postmates has also launched a delivery service in the Bay Area for marijuana delivery.
And Uber has already expanded into marijuana with the recent sale of its medical marijuana delivery service in Colorado. The app allows users to book deliveries at authorized marijuana shops in Denver.